John DeHart discusses the aging population and Franchise Expansion into the US. Click Here

Nurse Next Door, a Canadian home health care provider, is fielding 100 inquiries a month from prospective franchisees in the USA, up from 20 last spring.

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Arif Abdulla cringes every time he sees the same old stereotypical images of seniors sharing a laugh over a cup of tea, watering their flowers or playing chess.

As vice-president of marketing and communications for Nurse Next Door, a Vancouver-based home healthcare service provider with locations across the country, Abdulla is aware that today’s seniors see themselves not as frail and sedentary, but vital and active.

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By Henry Stancu

Entrepreneurs John DeHart and Ken Sim put business on hold when the needs of their families – a dying father and an ailing wife pregnant with her first child – came first. (more…)

On the surface, it was the perfect organization (more…)

1. Ditch Assign Seating

Private offices are an expensive addiction. Ask John DeHart, co-CEO of home health care provider Nurse Next Door. The company reduced office space while expanding from 28 people to 45 at its Vancouver headquarters last year. How? By making all desks available on a first-come, first-served basis. “Even I don’t have my own desk,” says DeHart. The company saved $60,000 in rent and $40,000 in IT infrastructure costs. (more…)

Nurse Next Door show small businesses how to make use of word-of-mouth marketing

Some 10 years ago, word of mouth emerged as a form of guerrilla marketing to help cash-strapped small businesses get noticed in the marketplace. Word-of-mouth marketing aims to generate buzz about a business, with the hope that it will eventually reach those who actually need whatever the business is selling.
 One Vancouver company has raised word-of-mouth marketing to new levels as it has expanded over the past decade. And it’s doing it in an industry that hasn’t changed substantially in 100 years.

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“The doctors said, ‘We won’t send her home unless you put 24-hour care in place. She won’t be safe.'” (more…)